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Mauricio Reyna
on Nov 02, 2024

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_____ achieves a nonpersonal stimulation of demand for an organization by unpaid placement of information.

A) Publicity
B) Specialty advertising
C) Point-of-purchase advertising
D) Cause advertising

Unpaid Placement

Refers to instances where products or services are featured in media or events without direct compensation, typically for promotional purposes.

Publicity

Nonpersonal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media.

Nonpersonal Stimulation

Nonpersonal stimulation in marketing refers to promotional activities that do not involve direct contact with the consumer, such as advertising, sales promotion, and public relations.

  • Understand the concept and application of publicity in marketing efforts.
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Omkar ShindeNov 03, 2024
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