Asked by
Shelby Thomas
on Dec 13, 2024
Verified
An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumers' ________ needs in the Maslow hierarchy of needs.
A) physiological
B) personal
C) psychological
D) social
E) self-actualization
Maslow Hierarchy
A theory of human motivation that ranks human needs in a pyramid structure, from basic physiological needs at the bottom to self-actualization at the top.
Self-actualization
The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.
Physiological
Relating to the branch of biology that deals with the normal functions of living organisms and their parts.
- Recognize how advertising appeals to different levels of Maslow's hierarchy of needs.
- Understand the influence of personal, social, and psychological needs on consumer decisions.
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Learning Objectives
- Recognize how advertising appeals to different levels of Maslow's hierarchy of needs.
- Understand the influence of personal, social, and psychological needs on consumer decisions.