Asked by
Holden Hudnell
on Nov 20, 2024Verified
Ana is the marketing manager for a shoe store chain. She uses a target return pricing strategy because her firm's primary objective is to
A) increase profits.
B) increase sales.
C) decrease competition.
D) build customer satisfaction.
E) broaden the product line.
Target Return Pricing
A pricing strategy businesses use where prices are set based on a targeted return on investment.
Primary Objective
The main goal or purpose that an organization or individual aims to achieve.
- Understand the connection between pricing methodologies and financial goals.
Verified Answer
WA
Learning Objectives
- Understand the connection between pricing methodologies and financial goals.