Asked by
shonda Bellamy
on Nov 20, 2024
Verified
Automobile manufacturers often use television advertising showing an attractive man or woman driving the manufacturer's stylish new car on a winding road along an ocean vista. These types of ads have ________ appeal.
A) emotional
B) ethical
C) informational
D) institutional
E) reminder
Emotional Appeal
A marketing or communication strategy designed to elicit an emotional response from the target audience to encourage engagement or action.
Automobile Manufacturers
Companies engaged in the design, development, manufacturing, marketing, and selling of motor vehicles.
- Understand the effect of emotional and informative appeals in promotions.
Verified Answer
SN
Learning Objectives
- Understand the effect of emotional and informative appeals in promotions.