Bassetts,a large national supermarket chain,bases pricing decisions on market share and the percentage of a market controlled by a certain product.Bassetts bases its pricing decisions on

A) volume objectives.
B) profitability objectives.
C) prestige objectives.
D) breakeven analysis.

Market Share

The portion of total sales in an industry generated by a particular company, indicating its competitiveness and dominance in the market.

Percentage

A portion of a whole expressed as a fraction of 100, used to quantify relative quantities or compare values.

Pricing Decisions

The process involved in setting a selling price for a product or service, considering costs, competition, target market, and profit margins.