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sujan timsina
on Oct 31, 2024

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Benoit's theory is used for which purpose?

A) clarifying the benefit of issues management
B) providing steps to handle a corporate crisis
C) assessing the benefit of PR in a crisis
D) analyzing crisis communications activities

Benoit's Theory

A theory of image restoration that outlines strategies individuals or organizations can use to repair their reputation following a crisis.

Corporate Crisis

A significant threat to a company's operations or reputation that requires immediate management action.

PR

Public Relations; the practice of managing and disseminating information from an individual or an organization to the public in order to shape or influence public perception.

  • Comprehend the application of crisis communication theories in practical scenarios.
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Jherome GarachicoNov 03, 2024
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