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Content analysis is a qualitative, systematic, and subjective technique for describing the manifest content of communications.
Content Analysis
A research technique for systematically analyzing communication content by coding and counting frequencies of certain words, themes, or concepts.
Qualitative
A research approach based on the use of language rather than numbers to understand and report human behavior.
Manifest Content
The explicit or surface content of a communication or text, as opposed to its latent or underlying meanings.
- Familiarize yourself with the quantitative and qualitative methodologies employed in the study of content.
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Learning Objectives
- Familiarize yourself with the quantitative and qualitative methodologies employed in the study of content.
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