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Kamren Kiefer
on Oct 14, 2024

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Contribution margin lost from a decline in sales is an opportunity cost.

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen.

Contribution Margin

The amount of revenue remaining after deducting variable costs, used to cover fixed costs and generate profit.

  • Comprehend the critical role opportunity cost plays in the decision-making process.
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Sarah JacqulineOct 16, 2024
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