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Customer structures group together jobs and activities dealing with a single product or service.
Customer Structures
The organization or arrangement of a company's customer base, typically segmented by needs, demographics, or behaviors.
Product
An item or service created through a process and offered to the market to satisfy a want or need.
Service
The action of helping or doing work for someone, often referring to activities that meet the needs or enhance the well-being of others.
- Understand the characteristics and benefits of different organizational structures, including customer, matrix, divisional, and geographical structures.
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Learning Objectives
- Understand the characteristics and benefits of different organizational structures, including customer, matrix, divisional, and geographical structures.
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