Distribution is a key driver of the overall profitability of a firm because

A) the addition of distributors only adds cost to the supply chain.
B) it directly impacts both the supply chain cost and the customer experience.
C) it slows down the responsiveness of the supply chain.
D) it cannot be developed as a part of supply chain strategy.

Supply Chain Cost

The total expenses incurred in the production and delivery of a product, from raw materials acquisition to final delivery to the customer, including manufacturing, transportation, and inventory costs.

Customer Experience

The perception and response of customers resulting from the use or anticipated use of a company's products or services, encompassing every touchpoint and interaction.

Profitability

The degree to which a business or activity yields profit or financial gain, typically measured over a specific period of time.