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stephan gammon
on Oct 16, 2024

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Hugh bought a new calculator at Staples for $125.One week later, he saw an ad from Walmart showing the same calculator on sale for $65.Hugh said to himself, "I'm glad I got my calculator at Staples; the ones at Walmart are probably defective.I don't mind having paid more for mine." Hugh's statement reflects

A) cognitive dissonance reduction.
B) self-perception bias.
C) informational influence.
D) peripheral-route processing.

Cognitive Dissonance Reduction

The process of resolving the discomfort caused by holding two or more conflicting cognitions (beliefs, attitudes) by changing, adding, or minimizing one of the discordant factors.

Defective

A term used to describe something that is imperfect or lacking in some component, making it not fully functional.

Staples

Metal wire or plastic pieces used to bind materials together, typically papers or the edges of wounds in medical suturing.

  • Familiarize oneself with the basic ideas of cognitive dissonance and its consequences on attitudes and behaviors.
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Wanchai SanbootOct 20, 2024
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