If consumer purchases of a good are not very sensitive to the price of the good, this is illustrated by a

A) demand curve that is relatively flat (more horizontal) .
B) demand curve that is relatively steep (more vertical) .
C) supply curve that is relatively flat (more horizontal) .
D) supply curve that is relatively steep (more vertical) .

Demand Curve

A graph showing the relationship between the price of a good or service and the quantity of it that consumers are willing to purchase at different prices.

Price Sensitivity

The degree to which the demand for a product is affected by changes in its price.

Vertical

Refers to the integration of multiple stages of production and distribution within the same company.