Asked by

Jessica Bernard
on Dec 18, 2024

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Imagine the use (or misuse) of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by the marketing research firm?

A) Step 1
B) Step 2
C) Step 3
D) Step 4
E) Step 5

Marketing Research Firm

A company specialized in gathering and analyzing data about markets, customers, and competitors, to inform business decision-making.

Ethical Decision Making

The process of choosing among alternatives in a manner consistent with ethical principles.

Data Collection

The systematic gathering of information from various sources for analysis and interpretation.

  • Absorb the fundamentals of navigating ethical dilemmas in business environments.
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Kabrina VoigtsDec 19, 2024
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