In 2016, Red Bull had a 38% dollar sales market share and a 33% unit volume market share. Its price premium for that year equaled

A) −12.5%.
B) −7.5%.
C) −5.3%.
D) 0%.
E) 15.2%.

Price Premium

The amount by which a product’s selling price exceeds its cost or its perceived value compared to similar products.

Dollar Sales Market Share

A metric that measures the percentage of a market's total sales, in dollars, that is captured by a company or brand.

Unit Volume Market Share

The measure of a company's sales in units compared to the total sales volume of all competitors in the market.