Asked by
NAHEEM OYEBANJO
on Oct 22, 2024
Verified
In a large conglomerate, while the enterprise on a whole will have a corporate strategy, each SBU will have its own business strategy.
Corporate Strategy
A strategy that sets long-term direction for the total enterprise.
Business Strategy
A strategy that identifies how a division or strategic business unit will compete in its product or service domain.
SBU
Acronym for Strategic Business Unit, a separately managed division or unit of a company that has its own mission, objectives, and competitors.
- Understand the distinction between corporate, business, and functional strategies.
Verified Answer
SC
Learning Objectives
- Understand the distinction between corporate, business, and functional strategies.
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