In an effort to take advantage of a market opportunity, Apple created the iPhone in open-source format so that anyone can develop and sell an iPhone application. What is this an example of?

A) proactive change
B) reactive change
C) managing change
D) transformational change

Market Opportunity

A favorable condition in the market that a business can exploit to grow its sales and increase profitability.

Proactive Change

Initiating changes or actions in anticipation of future problems or opportunities, rather than reacting to events after they happen.

Managing Change

The process of steering or directing an organization through a transition, such as a restructuring, technology implementation, or shift in culture or strategy.