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Veronica Aldaco
on Dec 13, 2024

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In the VALS framework, consumers can have abundant or minimal psychological, physical, and material resources. One segment with minimal resources, known as ________, are the quiet rank and file focused on meeting basic needs. They are analog not digital.

A) Thinkers
B) Innovators
C) Makers
D) Survivors
E) Strivers

VALS Framework

A psychographic segmentation tool that classifies consumers based on their values, attitudes, and lifestyles.

Psychological Resources

Mental and emotional assets that help individuals cope with life's challenges, such as resilience, self-esteem, and optimism.

Material Resources

Physical or tangible assets that are used in the production or supply of goods and services.

  • Appreciate the role of social influence in shaping consumer actions.
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JH
Jordyn HoughDec 17, 2024
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