Asked by
Veronica Aldaco
on Dec 13, 2024Verified
In the VALS framework, consumers can have abundant or minimal psychological, physical, and material resources. One segment with minimal resources, known as ________, are the quiet rank and file focused on meeting basic needs. They are analog not digital.
A) Thinkers
B) Innovators
C) Makers
D) Survivors
E) Strivers
VALS Framework
A psychographic segmentation tool that classifies consumers based on their values, attitudes, and lifestyles.
Psychological Resources
Mental and emotional assets that help individuals cope with life's challenges, such as resilience, self-esteem, and optimism.
Material Resources
Physical or tangible assets that are used in the production or supply of goods and services.
- Appreciate the role of social influence in shaping consumer actions.
Verified Answer
JH
Learning Objectives
- Appreciate the role of social influence in shaping consumer actions.