_____ is the process by which companies cluster customers into homogeneous groups-be they demographic, geographic, or even psychographic.

A) Market segmentation
B) Outsourcing
C) Insourcing
D) Product positioning

Market Segmentation

The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs.

Homogeneous Groups

Groups composed of members who are similar in certain aspects, such as demographics, interests, or characteristics.

Psychographic

Pertains to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, particularly in market research.