Asked by
Jessoliver Galvez
on Nov 02, 2024
Verified
Marketing is a process that begins with discovering unmet customer need.
Unmet Customer Need
A market opportunity that arises from a gap between the current supply of a product or service and its demand.
- Comprehend the process of marketing from discovering customer needs to targeting markets.
Verified Answer
BM
Learning Objectives
- Comprehend the process of marketing from discovering customer needs to targeting markets.