Asked by
Patrick F. Hodge II
on Dec 27, 2024
Verified
Melinda always watched what she ate, and made sure she only ate low-fat foods.She believed that by cutting out the fat, she would be at her best.Recently, though, her sister told her that having a small amount of fat-particularly "healthy" fats like those found in avocados-was better for her health than no fat at all.Melinda was convinced, and now eats a small amount of "healthy fat" each day.The factor(s) that likely lead to Melinda's change in attitude is/are _____________.
A) The emotional appeal of the message
B) The discrepancy of the message
C) The expertise of the source
D) A and B
Emotional Appeal
A persuasive technique that seeks to elicit an emotional response from the audience to win support for a particular stance or action.
Discrepancy
A lack of compatibility or agreement between two or more facts, figures, or perceptions.
Expertise
Exceptional skill or knowledge in a particular field or area, acquired through training, study, or practice.
- Perceive the impact of the credibility of a source, that involves trustworthiness and expertise, in fostering changes in attitudes and behaviors.
- Analyze the impact of emotional and rational appeals in persuasion tactics.
Verified Answer
AR
Learning Objectives
- Perceive the impact of the credibility of a source, that involves trustworthiness and expertise, in fostering changes in attitudes and behaviors.
- Analyze the impact of emotional and rational appeals in persuasion tactics.