Asked by
Mikayla Shinkan
on Nov 20, 2024
Verified
Milkman Foods has developed a malted milk powder for children. Which of the following questions is MOST relevant in helping the company identify the target audience for the promotional campaign of this product?
A) Who are Milkman's competitors in the market?
B) What is the average consumption of milk in the area?
C) Who makes the buying decisions in households?
D) What do consumers expect from the product?
Target Audience
The specific group of people at whom a particular message, campaign, or product is aimed.
Promotional Campaign
A coordinated series of promotional efforts built around a single theme or strategy, intended to achieve specific marketing goals.
Buying Decisions
The process by which consumers decide what, when, and how to purchase goods or services.
- Appreciate the key aspects and necessity of audience examination in formulating successful business correspondences.
Verified Answer
OD
Learning Objectives
- Appreciate the key aspects and necessity of audience examination in formulating successful business correspondences.
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