Asked by
rashid siddiqui
on Nov 23, 2024Verified
Not-for-profit organizations need to delicately balance the positive returns people get from helping to raise money for the organization's needs, and the fact that they need to suffer a bit for the cause. This is called:
A) balance for performance.
B) interactions theory.
C) active reciprocity theory.
D) the martyrdom effect.
Martyrdom Effect
The phenomenon where individuals may place a higher value on goals or goods that they suffer for or put significant effort into attaining.
Not-for-profit Organizations
Entities that operate for purposes other than generating profit, focusing on serving a public or social cause.
- Describe the impact of scarcity and martyrdom effect on consumer psychology.
Verified Answer
JG
Learning Objectives
- Describe the impact of scarcity and martyrdom effect on consumer psychology.