Asked by
Thalisiê Del Claro
on Dec 14, 2024Verified
One disadvantage of using directories as an advertising medium is that
A) there is public concern over environmental impact of print versions.
B) the marketer cannot control the exact message that is published.
C) the ads are perishable.
D) few households with telephones have them.
E) they have high delivery costs.
Environmental Impact
The effect that human activities and natural processes have on the environment, encompassing changes to ecosystems, biodiversity, and human health.
Directories
Organized listings of information, often about businesses, people, websites, or services, designed to help users find specific information quickly.
High Delivery Costs
Expenses associated with transporting products from the manufacturer or seller to the consumer, which are significant compared to the overall cost or value of the product.
- Comprehend the different channels of advertising and their unique pros and cons.
Verified Answer
KC
Learning Objectives
- Comprehend the different channels of advertising and their unique pros and cons.