Asked by
Davina Ballah
on Dec 15, 2024
Verified
Penetration pricing is considered to be a ________ approach to pricing.
A) demand-oriented
B) cost-oriented
C) profit-oriented
D) competition-oriented
E) service-oriented
Penetration Pricing
A market strategy where a product is introduced with a low price to attract customers and gain market share before eventually increasing the price.
Demand-oriented
Pricing strategy or manufacturing approach that is guided by the level of demand from consumers or market conditions.
- Comprehend the principles of penetration and skimming pricing strategies, including their appropriate applications.
- Clarify the differences in pricing tactics that prioritize demand, cost efficiency, profit objectives, and competitive positioning.
Verified Answer
AB
Learning Objectives
- Comprehend the principles of penetration and skimming pricing strategies, including their appropriate applications.
- Clarify the differences in pricing tactics that prioritize demand, cost efficiency, profit objectives, and competitive positioning.
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