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Apolosi Matani
on Nov 20, 2024

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Rachel had several unpleasant experiences trying to find the merchandise she needed at a large home improvement store. The employees-when she could find them-rarely seemed to know where anything was outside of their own departments. But on her most recent visit, she was pleasantly surprised to find that the store had installed kiosks where she could get information quickly and accurately. The store had found a technological solution to the services marketing issue of

A) intangibility.
B) part-time employees.
C) perishability.
D) inseparability.
E) heterogeneity.

Heterogeneity

Heterogeneity refers to the quality or state of being diverse in character or content, often used in various contexts to describe differences among individuals, populations, or data sets.

Technological Solution

An answer or fix to a problem that is achieved through technological tools, systems, or innovations.

  • Understand the issues and potential benefits inherent in the marketing of services.
  • Discern the role and impact of technology in improving service delivery and quality.
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Smriti ChandradipNov 21, 2024
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