Retailers use __________ extensively. This occurs when the retailer compares sale prices to regular prices, such as when Best Buy promotes a DVD player as "Regularly $99, Now $49."

A) reference pricing
B) EDLP
C) odd pricing
D) value-based pricing
E) sale pricing

Question

Hashmya Mosawi · Accepted Answer

Final Answer : A, Explanation :  Reference pricing is used by retailers to show customers the savings they can achieve by purchasing items at a sale price compared to the regular price. This strategy helps consumers perceive the value of the deal they are getting, as illustrated by the example of a DVD player being advertised with a significant discount from its regular price.

Retailers use __________ extensively. This occurs when the retailer compares sale prices to regular prices, such as when Best Buy promotes a DVD player as "Regularly $99, Now $49."

A) reference pricing
B) EDLP
C) odd pricing
D) value-based pricing
E) sale pricing

Definitions

Learning Objectives

Learning Objectives

Related questions

Retailers use __________ extensively. This occurs when the retailer compares sale prices to regular prices, such as when Best Buy promotes a DVD player as "Regularly $99, Now $49."A) reference pricingB) EDLPC) odd pricingD) value-based pricingE) sale pricing

Definitions

Learning Objectives

Learning Objectives

Related questions

Retailers use __________ extensively. This occurs when the retailer compares sale prices to regular prices, such as when Best Buy promotes a DVD player as "Regularly $99, Now $49."

A) reference pricing
B) EDLP
C) odd pricing
D) value-based pricing
E) sale pricing