Asked by
Olayinka Olakunle
on Nov 22, 2024
Verified
Return on marketing investment (ROMI)indicates the rate at which spending on marketing contributes to expenses.
Return on Marketing Investment (ROMI)
A measurement of the profitability and effectiveness of marketing efforts, calculated by dividing the incremental financial gain from marketing by the cost of the marketing activities.
Expenses
Refers to the costs incurred in the operation of a business or the execution of a project.
- Understand the significance of analytics and strategic instruments in the development of marketing strategies.
Verified Answer
AS
Learning Objectives
- Understand the significance of analytics and strategic instruments in the development of marketing strategies.
Related questions
Marketing Strategy Becomes More Accountable When Organizations Base Decisions on ...
Hunter Offers Financial Counseling and Management on a Fee-Only Basis ...
Marketing Analytics Is One Tool Marketers Can Use to Become ...
In His Role as a Product Developer at Comfy Shoes ...
Marketers Must Determine the Price of a Product Carefully Based ...