Sellers' sense of fairness in pricing can sometimes lead them to pricing decisions that do not maximize profits.

Sellers' Sense

An intuitive understanding or awareness among sellers about market conditions, consumer demand, and optimal pricing strategies.

Fairness

A person’s opinion as to whether a price, wage, or allocation is considered morally or ethically acceptable.

Maximize Profits

The process or strategy of adjusting production, pricing, and other operational variables to achieve the highest possible financial gain.