Asked by
Ithzeld Valle
on Dec 15, 2024
Verified
Setting the price of a line of products at a number of different specific price points is referred to as
A) odd-even pricing.
B) bundle pricing.
C) cost-plus pricing.
D) price lining.
E) prestige pricing.
Price Lining
A pricing strategy where products are sold at a limited number of price points, each representing a distinct level of quality or feature set.
- Comprehend the function and utilization of price lining in product categorization.
Verified Answer
NT
Learning Objectives
- Comprehend the function and utilization of price lining in product categorization.