Some firms pursue a ________ pricing objective, perhaps using discounting to generate cash to stave off bankruptcy.

A) market share
B) survival
C) sales revenue
D) single product line
E) profit

Survival Pricing

A pricing strategy aimed at covering basic operational costs to remain in business during tough economic times.

Bankruptcy

A legal process for individuals or entities that cannot repay their outstanding debts, allowing for the resolution of debts through the liquidation or reorganization of assets.

Discounting

The practice of reducing the selling price of goods or services, often to attract customers or accelerate sales.