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The Campbell Soup Company recently started using "the Campbell Kids" again in their ads. They and other companies doing similar revivals of past imagery reflect the power of:
A) nostalgia.
B) the "wonder years" effect.
C) persuasive embed.
D) recognition.
Nostalgia
A sentimental longing or wistful affection for the past, often evoked by products or marketing that remind one of earlier times.
Campbell Soup Company
An American processed food and snack company, known especially for its canned soups and related products.
Imagery
The use of vivid or figurative language to represent objects, actions, or ideas, often used in literature and psychology to evoke sensory experiences.
- Identify the strategies through which advertisements take advantage of human cognitive and emotional attributes.
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Learning Objectives
- Identify the strategies through which advertisements take advantage of human cognitive and emotional attributes.
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