The cosmetics company Blush has a new competitor, FreshLook. To help retain its market share, Blush releases an ad campaign focusing on the unique features of its products in order to convince consumers to stay loyal to the brand. Which of the following is the general purpose of Blush's ad campaign?

A) To persuade
B) To identify
C) To collaborate
D) To negotiate

Ad Campaign

A series of advertisement messages that share a single idea and theme intended to promote a product, service, or cause.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales.

Blush

A natural reddening of the face typically prompted by emotional states such as embarrassment or happiness.