Asked by
priya Patel
on Dec 13, 2024Verified
The essence of marketing evaluation is comparing results with planned goals to identify deviations and
A) taking corrective actions.
B) devising a new budget.
C) revising the goals that fell short of expectations.
D) investigating the causes of deviations.
E) updating the marketing plan.
Marketing Evaluation
The process of assessing the effectiveness and impact of marketing strategies and activities.
Planned Goals
Targets or objectives that are determined in advance and towards which efforts are directed in a conscious and deliberate manner.
Corrective Actions
Steps taken to rectify problems, remove defects, or address failures to ensure they are not repeated.
- Grasp the concept of evaluating marketing performance and taking corrective actions.
Verified Answer
CM
Learning Objectives
- Grasp the concept of evaluating marketing performance and taking corrective actions.