Asked by
Angel Michalski
on Dec 13, 2024Verified
The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as
A) marketing angst.
B) the temporal state.
C) the dissociative state.
D) selective perception.
E) cognitive dissonance.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Postpurchase Psychological Tension
The anxiety or regret a consumer may feel after making a purchase decision, often arising from doubts about the choice made.
Highly Attractive Alternatives
Options that are significantly more appealing to consumers or decision-makers compared to the current choice or status quo.
- Determine tactics to lessen cognitive dissonance and assure satisfaction post-purchase.
Verified Answer
LM
Learning Objectives
- Determine tactics to lessen cognitive dissonance and assure satisfaction post-purchase.