The groups with whom buyers identify and whose values or attitudes they adopt are referred to as:

A) ethnic groups.
B) reference groups.
C) social classes.
D) secondary groups.
E) outgroups.

Question

The groups with whom buyers identify and whose values or attitudes they adopt are referred to as:A) ethnic groups.B) reference groups.C) social classes.D) secondary groups.E) outgroups.

ESTHER ARREDONDO · Accepted Answer

Final Answer : B, Explanation :  Reference groups are the groups that individuals identify with or look up to for guidance, values, standards, or attitudes. These groups influence their behaviors and decisions, including purchasing decisions.

The groups with whom buyers identify and whose values or attitudes they adopt are referred to as:

A) ethnic groups.
B) reference groups.
C) social classes.
D) secondary groups.
E) outgroups.

Definitions

Learning Objectives

Learning Objectives

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