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Nicole Escobar
on Nov 11, 2024

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The _____ may be asked to comment on your message or to implement your ideas after they've been approved.

A) primary audience
B) initial audience
C) secondary audience
D) gatekeeper

Gatekeeper

A gatekeeper in a communication context refers to a person or entity that controls access to information or resources, often acting as a filter of that information.

Secondary Audience

An indirect target group of a message, which was not the primary focus but may also benefit from or be affected by the content.

Primary Audience

The main group or segment of individuals targeted or most likely to be influenced by a communication or marketing effort.

  • Clarify the types of business stakeholders and their involvement in communication procedures.
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BK
Blake KellyNov 16, 2024
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