The purpose of a negative option rule is to switch customers from buying the advertised merchandise to buying something else that is usually more expensive.

Negative Option Rule

The Negative Option Rule is a regulation by the Federal Trade Commission that requires sellers to provide clear disclosure of and obtain consent for charges where the customer's silence or failure to reject goods or services is interpreted as acceptance.

Advertised Merchandise

Items or products that are promoted or announced to the public through various media platforms.