The R&D department of Meredith Inc., a tire manufacturer, discovers a new material to be used as an alternative to rubber that brings down the manufacturing costs. This allows the company to offer its products at a price lower than the market price. The newly discovered material is the company's

A) disruptive innovation.
B) competitive advantage.
C) natural capital.
D) environmental capital.
E) competitive environment.

Competitive Advantage

Achieving a superior position in the marketplace through distinctive products, services, or processes that competitors find difficult to replicate.

Manufacturing Costs

Expenses directly related to the production of goods, including raw materials, labor, and overhead costs involved in the manufacturing process.

Market Price

The current price at which an asset or service can be bought or sold in a marketplace, determined by supply and demand.