Asked by
Breanna Huber
on Dec 15, 2024
Verified
The two most common pricing alternatives for products in the introduction stage of the product life cycle are
A) skimming pricing and penetration pricing.
B) price lining and bundle pricing.
C) markdown pricing and experience curve pricing.
D) skimming pricing and bundle pricing.
E) penetration pricing and experience curve pricing.
Skimming Pricing
A pricing strategy involving setting high prices initially and then gradually lowering them to make the product available to a broader market.
Penetration Pricing
A pricing strategy where the price of a new product is set lower than competitors to quickly gain market share.
- Appreciate the strategic aims of distinct pricing strategies, such as skimming and penetration pricing, across the various stages of the product life cycle.
Verified Answer
SG
Learning Objectives
- Appreciate the strategic aims of distinct pricing strategies, such as skimming and penetration pricing, across the various stages of the product life cycle.
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