Under equal employment opportunity laws, if an employer uses an interview process that eliminates most candidates who are black or Hispanic, the employer must show that the method is necessary for selecting candidates who project the right brand image.

Equal Employment Opportunity Laws

Legislation aimed at preventing workplace discrimination based on race, color, religion, sex, national origin, age, disability, or genetic information.

Interview Process

A structured procedure involving one or more meetings where candidates are assessed for their suitability for a job position.

Brand Image

The perception of a company or product held by customers or the public, shaped by marketing, customer experiences, and the media.