Asked by
Nwalie Prisca
on Dec 14, 2024
Verified
Unilever distributes its Lipton tea products in part through independent brokers, agents and distributors to chain, wholesale, co-operative and independent grocery accounts, and food service. This is an example of a firm's
A) market segmentation and targeting strategy.
B) price strategy.
C) place strategy.
D) promotion strategy.
E) product strategy.
Place Strategy
Part of the marketing mix, focusing on the distribution channels and locations where a product or service is made available to the target market.
Unilever
A multinational corporation that produces numerous consumer goods, including food, beverages, cleaning agents, and personal care products.
- Acknowledge the assortment of approaches in the marketing mix, encompassing product, price, place, and promotion.
Verified Answer
WI
Learning Objectives
- Acknowledge the assortment of approaches in the marketing mix, encompassing product, price, place, and promotion.
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