What is the relationship between expertise and persuasion?

A) Expertise has no effect on persuasion.
B) Nonexperts tend to be the most persuasive.
C) Greater expertise leads to greater persuasion.
D) Communicators with moderate expertise are the most persuasive.

Question

Zoria Joseph · Accepted Answer

Final Answer : C, Explanation :  Greater expertise has been shown to lead to greater persuasion, as individuals who are perceived as knowledgeable and credible on a given topic are more likely to convince others to adopt their point of view. However, it should be noted that there may be a threshold beyond which additional expertise does not increase persuasion, and that other factors (such as the communicator's likability or perceived trustworthiness) can also play a role.

What is the relationship between expertise and persuasion?

A) Expertise has no effect on persuasion.
B) Nonexperts tend to be the most persuasive.
C) Greater expertise leads to greater persuasion.
D) Communicators with moderate expertise are the most persuasive.

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Learning Objectives

Learning Objectives

Related questions

What is the relationship between expertise and persuasion?A) Expertise has no effect on persuasion.B) Nonexperts tend to be the most persuasive.C) Greater expertise leads to greater persuasion.D) Communicators with moderate expertise are the most persuasive.

Definitions

Learning Objectives

Learning Objectives

Related questions

What is the relationship between expertise and persuasion?

A) Expertise has no effect on persuasion.
B) Nonexperts tend to be the most persuasive.
C) Greater expertise leads to greater persuasion.
D) Communicators with moderate expertise are the most persuasive.