Asked by
Kylah Stumpmier
on Dec 12, 2024Verified
When a marketing researcher uses a collection of reports, customer letters, financial statements, and surveys from different departments' archives within her firm to make marketing decisions today, she is using
A) internal secondary data.
B) primary data.
C) external secondary data.
D) sensitivity analysis.
E) probability data.
Internal Secondary Data
Data that has been collected within the organization for a purpose other than the current need but can be used for analysis in decision-making.
Marketing Decisions
Refers to choices made by a company regarding the promotion, pricing, distribution, and development of products or services.
Financial Statements
Compiled official records that detail the financial activities and condition of a business, organization, or individual, including income statement, balance sheet, and cash flow statement.
- Comprehend the difference between primary and secondary data within research contexts.
Verified Answer
BP
Learning Objectives
- Comprehend the difference between primary and secondary data within research contexts.