Asked by
Danielle o'brien
on Nov 15, 2024
Verified
When people follow the central route to persuasion,their attitudes are influenced primarily by:
A) the characteristics of the communicator.
B) the desirability of the source.
C) the strength of the argument.
D) decision-making heuristics.
Central Route
A pathway of persuasion that involves thoughtful consideration of the arguments and evidence in a message.
Persuasion
The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.
Attitudes
A settled way of thinking or feeling about something, typically reflected in a person's behavior.
- Build a thorough understanding of the elaboration likelihood model, encompassing both the central and peripheral routes to persuasion.
- Identify factors that influence the effectiveness of persuasive messages, including source credibility and argument strength.
Verified Answer
TM
Learning Objectives
- Build a thorough understanding of the elaboration likelihood model, encompassing both the central and peripheral routes to persuasion.
- Identify factors that influence the effectiveness of persuasive messages, including source credibility and argument strength.
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