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Adira Whipple
on Nov 23, 2024

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When purchase decisions are made under conditions of low involvement, often the consumer's decision results from cues in the shopping environment, such as surprise sales, the way products are displayed, etc. This view of what affects consumer decisions is known as the:

A) rational perspective.
B) experiential perspective.
C) behavioural influence perspective.
D) interpretivist perspective.

Behavioural Influence Perspective

A viewpoint in psychology and marketing emphasizing how external factors, such as social and environmental cues, influence individuals' behaviour and decisions.

  • Illustrate the impact of negligible participation and surroundings prompts on purchasing decisions of consumers.
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Matthew MoralesNov 27, 2024
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