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Jin Zeang Burgess
on Nov 23, 2024

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Which of the following is an effective practice regarding audience benefits?

A) avoiding the use of "you-attitude" while phrasing audience benefits
B) stressing extrinsic motivators over intrinsic motivators to sell a product
C) explaining a benefit in detail when the audience has not thought of the benefit before
D) stressing a common benefit without focusing on the needs of the audience
E) separating the objective features of a product or policy from the audience benefits

Audience Benefits

Benefits or advantages that the audience gets by using the communicator’s services, buying the communicator’s products, following the communicator’s policies, or adopting the communicator’s ideas. Audience benefits can exist for policies and ideas as well as for goods and services.

Extrinsic Motivators

External incentives or rewards, such as money or grades, used to drive behavior or encourage action.

Intrinsic Motivators

Benefits that come automatically from using a product or doing something.

  • Determine the appropriate use of audience benefits in communication strategies.
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Inaara HiraniNov 28, 2024
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