Which of the following is TRUE regarding social media and other communication technologies in a social media environment?

A) Companies should limit their online presence to prevent online attacks and malicious campaigns.
B) Social media and other communication technologies have created the challenge of responding to online rumours, false information, and attacks on company reputation.
C) Companies should respond to each and every rumour or piece of negative information that appears in social media.
D) Companies should wait until a negative situation occurs to engage with customers in a social media environment.

Question

Marilyn Macias · Accepted Answer

Final Answer : B, Explanation :  Social media and other communication technologies have made it easier for false information and negative comments to spread quickly, creating the challenge of responding to them in a social media environment. Companies need to have a strategy in place to monitor and respond to negative comments and rumours to protect their reputation. It is not necessary to respond to each and every negative comment or rumour, but companies should have a plan in place to address significant issues as they arise. Limiting online presence may not be the most effective strategy, as it also limits opportunities for engagement with positive feedback and loyal customers. Waiting until a negative situation occurs is also not recommended, as it can escalate the situation and make it more difficult to manage.

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