Asked by
sourav sharma
on Dec 16, 2024Verified
Which statement about relationship marketing is most accurate?
A) Relationship marketing has a short-term focus: increasing profits for the firm.
B) Relationship marketing prevents the need to offer unique value to customers.
C) Relationship marketing provides benefits for both customers and the organization.
D) Very few companies today are engaged in relationship marketing.
E) The Internet almost always has a negative impact on a firm's personal relationships with customers.
Relationship Marketing
focuses on building long-term relationships with customers, emphasizing customer retention and satisfaction over mere sales transactions.
Benefits
The advantages or positive outcomes that come from actions, policies, products, or services.
- Gain an understanding of the theory and importance of relationship marketing for creating customer value.
Verified Answer
AT
Learning Objectives
- Gain an understanding of the theory and importance of relationship marketing for creating customer value.
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