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Gabriela Ayala
on Dec 22, 2024

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You are relaxing at the beach when a young guy races noisily past you into the water. He is tanned, skinny with frizzy blond hair. You shrug your shoulders and, using the ________ heuristic, you just 'know' that he is an immature 'surfie'.

A) anchoring
B) regression
C) representativeness
D) availability

Representativeness Heuristic

A cognitive shortcut where the likelihood of an object belonging to a category is judged based on how representative it is of that category, often leading to errors in judgment.

Immature 'Surfie'

A derogatory term used to describe a young surfer perceived as immature or lacking responsibility.

Anchoring

Anchoring is a cognitive bias in decision-making where an individual relies too heavily on an initial piece of information (the "anchor") to make subsequent judgments or estimates.

  • Understand the concept and application of cognitive heuristics in social judgments.
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Caroline EllisorDec 27, 2024
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