A brand ______ describes customers' expectations.

A) equity
B) promise
C) attribute
D) response

Question

A brand ______ describes customers' expectations.A)  equityB)  promiseC)  attributeD)  response

kerty pagapulaan · Accepted Answer

Final Answer : B, Explanation :  A brand promise is a statement of the benefits and experiences that customers can expect from a particular brand. It expresses the essence of what the brand stands for and sets it apart from competitors. It encompasses the values, personality, and attributes of the brand and serves as a guide for all brand communication and experiences. A brand equity refers to the value that a brand holds in the market, and it reflects how much consumers are willing to pay for a product or service because of its brand name. A brand attribute refers to a specific feature or characteristic of a brand that makes it unique, while a brand response is the reactions and behaviors of consumers towards a brand.

A brand ______ describes customers' expectations.

A) equity
B) promise
C) attribute
D) response

Definitions

Learning Objectives

Learning Objectives

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